Funds donated across the country during the National Poppy Campaign support Veterans and their families.
The 2024 Poppy Campaign
Every year, from the last Friday of October to November 11, tens of millions of Canadians wear a Poppy as a visual pledge to honour Canada’s Veterans and remember those who sacrificed for the freedoms we enjoy today.
The Poppy is distributed freely to all who wish to wear one, and the Legion gratefully accepts donations to the Poppy Fund.
Inspired by Lieutenant-Colonel John McCrae’s poem In Flanders Fields, the Poppy was adopted by The Royal Canadian Legion in 1921 as a sacred symbol to commemorate the service and sacrifices of fallen Veterans.
The Poppy Campaign is very much a local initiative, conducted by Legion Branches in cities, towns and communities across the country. Donations collected during the Poppy Campaign are held in Trust at the branch level to directly support Veterans and their families
Poppy Campaign 2024: Find a Poppy Near You
These national businesses are supporting the Legion's Poppy Campaign, offering Poppies at their locations beginning October 25 through November 11. Additionally, contact your Legion Branch to find Poppies near you.
Canadians outside of the country can pick up a Poppy from their Canadian Embassy or Consulate.
- Best Buy
- Bank of Montreal
- Boardwalk Burgers & Lava Grill
- Bulk Barn
- Canada Post
- Costco
- Federated Cooperatives Limited & The Grocery People
- Goodlife
- HearingLife Clinics
- Home Depot
- Hudson's Bay
- London Drugs
- Michaels
- Princess Auto
- Royal Bank of Canada
- Real Canadian Superstore
- Roots
- Scotiabank
- Shoppers Drug Mart/Pharmaprix
- Spence Diamonds
- Starbucks - Corporate locations
- TD Canada Trust
- Tim Hortons
- Toys "R" Us
- VIA Rail Canada
- Walmart Canada
Additionally, a number of organizations have made a corporate donation to The Royal Canadian Legion’s Dominion Command Poppy Trust Fund on behalf of their employees.
- Air Canada
- Amazon
- Bison Transport
- Dollarama
- Heart to Home Meals
- Holt Renfrew
- Peoples Jewellers
- Scotiabank
- TD Canada Trust
- Toyota
- WestJet
- YETI
Get a Poppy online
Through an inaugural collaboration with Amazon Canada, the Legion is presenting another way to receive a lapel Poppy. A new storefront on Amazon.ca offers lapel Poppies for donations of $2, $5, $10, and $20 until November 11. One hundred percent of the funds will go directly to the Legion’s Poppy Trust Fund to help support our Veterans and their families.
Visit amazon.ca/legion
Pay Tribute Boxes
This year, The Royal Canadian Legion is partnering with the Royal Bank of Canada to make it safe, secure, and easy to donate and wear a poppy with touchless RBC “Pay Tribute” tap-enabled donation boxes.
RBC has distributed over 1,000 Pay Tribute Poppy boxes that enable Canadians to donate $2, $5 or $10 with a simple tap of a payment card (credit or debit), or through their digital wallet on their mobile and wearable devices.
Starting on October 25, the RBC “Pay Tribute” donation boxes will be distributed nationally within select Royal Canadian Legion branches and other locations, as well as in select RBC branches.
Poppy Stories
The Legion is once again proud to present “Poppy Stories”, an initiative that allows Canadians to scan a lapel Poppy with their smartphone. With every scan, you’ll be introduced to a fallen soldier with a story to remember. The stories expand on where and how soldiers grew up in Canada, their family history, pre‑war careers, and even some of their passions.
Visit PoppyStories.ca on your smart phone starting October 25 to scan your Poppy and meet some inspiring Canadians who gave their lives in service of our country.
Taking two minutes of silence
A very sacred part of Remembrance Day ceremonies is the two minutes of silence taken to quietly reflect upon our Veterans’ sacrifices and remember them with deep gratitude.
This year, the Legion has created some special public service announcements to invite people to take two minutes of silence no matter where they may be.
Remembrance through Light
Starting on October 25, Poppies representing Fallen Canadian Veterans will cascade virtually upon the Peace Tower at Parliament Hill and on the Senate building. The Poppy Drop will take place until November 11, from 6:30–9:30 pm ET. On November 5, 10, and 11, the display will extend to midnight. Virtual poppies will also cascade down the National Art Centre’s “Kipnes Lantern” on November 11, from 7:00 am ET to midnight ET.
Starting on October 25 and running each night, two large screens on Parliament Hill will also show the Virtual Wall of Honour, a silent video sharing the faces of Canadian Veterans who have passed, with photos submitted by people from across the country.
Find your local Remembrance Day Ceremony
Royal Canadian Legion Branches host Remembrance Day ceremonies in communities across the country and abroad. The Legion is also expanding its Ceremony Locator at Legion.ca. Branches are populating this page to allow Canadians to find a Legion-supported Remembrance ceremony closest to them.
Get Involved!
We thank all Canadians for supporting the Legion’s Poppy Campaign and honouring Canada’s Veterans.
Thank you to our Legion Volunteers
In the days leading up to November 11, Poppies can be seen in every corner of this great country. This show of support and display of remembrance would not be possible without the efforts of thousands of Legionnaires who volunteer to distribute Poppies to the community through schools, community organizations and local businesses. We are so grateful for their efforts, and for the support of the many partners, local and national, who welcome Legion volunteers and Poppy boxes into their locations.